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Fit4U

For my integrated product development class, I was in a team of someone else in the School of Information, someone from the Ross Business School, and someone from the Art School. We were able to successfully combine our skill sets to design our final solution, Fit4U. The problem that we were given was to create a product that would increase life control and self-sufficiency during hardships like the COVID pandemic. We started by focusing on motivation which led us to create a product that we hope will increase motivation to workout. In the end, we presented our solution on a website in an online trade show where consumers "bought" their favorite products.

Research and Ideation Phases

Research Goals

1. What areas of life do people feel like they lost control in during the pandemic?

2. What activities make people feel self-sufficient?

3. How do people feel about the changes that happened in their lives during the pandemic?

Steps

1. Secondary Research

6. Brainstorm potential solutions

11. Narrow down our solution

2. Stakeholder Interviews

7. Test concept cards with a survey

12. Brainstorm all possible product features and problems

3. Affinity Diagrams

8. Redefine Personas

13. Test favored features with a survey

4. Create "how might we" statements

9. Create storyboard

14. Create competitive matrix

5. Create user profiles

10. Interview experts

15. Finalize product features

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Affinity Diagram

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Motivation Brainstorming

Concept Cards

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Concept Testing

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User Persona

Competitive Matrix

Competitive Matrix

Final Key Features

  • Physical Product

    • 20 Cardio, Upper Body, Lower Body, Core, and Strength Cards (100 total)​

    • Cards have Pictures of Workouts, Directions, and QR Code for Application 

    • Competitive Card Game

    • Circuit Board with White Eraser for Weight and Repetitions/Time

  • Mobile Application​

    • Introduction Survey for Personalization​

    • Workout Goals

    • Workout History

    • Workout Rewards

    • Digital Workout Cards

      • Image and Directions of Workout​

      • Workout Video Tutorial

      • Personalized Modifications

      • Recommended Repetitions

      • Recommended Stretches

    • Generate Workout​

    • Add Friends to Workout

    • Workout Tips

Physical Product

Fit4U Application Flow

Mobile Application Flow

Design Phase

Final Steps

Prepare for online trade show

Final physical and application prototypes

Film marketing advertisement video

Build cost model to determine product price and how much product to manufacture for trade show

Build brand webpage

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